Jackie Hay- the go-getter businesswoman is the silent jewel in retail.
Devoted mother of twins and business savvy achiever; Jackie was the executive
director, apparel and accessories at House of Fraser. Now the vice president of buying
and planning - Retail Europe for Michael Kors, we spent sometime with her
exchanging knowledge and stories of her working life.
Jacqueline has been in strategic business planning and buying sector across a range
of product categories for over 20years and comes to us with a wealth of knowledge,
expertise and strong relationships in this space. Cedric Wilmotte, President of the
Michael Kors’ EMEA business.
A working environment that is enjoyable, fair and organised is what most want-
right? Jackie values the importance of having a comfortable workspace. Her key
message for all members of her team is to realise the importance of each role-
she says there shouldn't be hierarchy at work.
“Being able to read people you need to see and can kind of work them out, how or what
they are going to play in their cards.”
Negotiation is the difficult talent that has separated her from her competitors. Instead
of hard negotiations, her style is relaxed based. A touch of calmness is more
effective, if they see you as hard then the wall comes down but if they feel like they are
having a conversation or discussion about the future then they are more likely to give a
Jackie Hay serves with the intention of getting the job done- regardless of the size.
It’s not based on can the job get done, rather WHO will get the job done WELL. Her
push to create a fair environment at work and her achievements so far is inspiring,
and why we admire her as a leader in her field.
DO you remember when we told you about our magnificent day at the UK House Keepers Association Event? Our brand director Katie Young-Gerald gave a speech sharing her 25 years of knowledge and experience in textiles!
Watch the video to experience the inspiration we felt while connecting with hospitalities heroes and gems!
Rob’s views and knowledge is a reliable and searched after, with over 20 years in hospitality! Amazingly he’s been with- Covent Garden’s club of cool- The Hospital Club for 8 years.
We’ve understood representation playing a huge role in brand identity. Where uniform designs are concerned; style, form and function are the key factors to creating the perfect uniform piece. As mentioned by Rob, hospitality is a rare industry to remain stagnant, which is why he chooses to shift tradition and create his personal blueprint in the industry.
Moving deeper than just providing a service, hospitality is and sells a lifestyle. For your audience to gain a stronger understanding of what the brand is, your brand DNA need to have through research ; and never to be rushed! When this is in place,
It was a pleasure grabbing awesome information from such an icon in hospitality, Rob Seals!
ROB SEALS | Part 2: Uniform is part of your brand identity and a lot of companies are not grasping this important rule!
Traditionally uniform’s have been used to stand out and convey a consistency in a group- and like Rob mentions, also having uniforms distinguishes who is who in a work space. He described The Hospital Club’s uniform as ‘matching the service’ provided.
A well made uniform is about extending an existing brand and putting customers in a frame of mind where they unconsciously interact with the employees in a suitable way. A good example is with doctors, policeman and nurses. Also staff that express their individuality leads to a authentic and pleasant service shown.
Rob’s first job at Springles at 16 years old, never gave the staff freedom to incorporate their personal style in their uniform. Despite the “fun”, the disconnect that the staff felt between the uniform and their own style made them feel silly- which essentially played a part on the service given.
As Rob points out, uniforms create identity and a good uniform can form part of a broader marketing and branding effort…
This week we got a chance to to speak to hospitality's hidden hero, Rob Seals. The operations director of The Hospital Club, Covent Garden's finest private members club, this industry icon has golden insights we had to share!
Rob says "Chef’s are the new designers". And we couldn’t agree more! Hospitality, food and style are now more aligned than ever.
You may have noticed that our TV screens are filled with chefs, kitchens, baking... the list goes on. When you're sitting on the sofa watching Hell's Kitchen or Master Chef, you're probably not thinking about how creativity and hospitality have been so ingeniously incorporated. But just think about it, from the service to the uniform, decor to the plate presentation - every small detail creates the atmosphere for both staff and customers to experience.
High end fashion brands are plating up a piece of the hospitality pie too. Armani have their own hotel now. Tommy Hilfiger has bought the Raleigh Hotel in Miami Beach, for which he is designing his very own hospitality brand! The Bulgari, which now has 8 hotels worldwide, is but another indication that high-quality fashion is strutting into the hospitality industry.
compelling and inspiring transition for many fashion leaders.
As well as the blending of these two industries, Rob Seals has emphasised the importance of
attracting the right people for you brand. In order to do so, "you must be your target" and, as he calls it, “deliver where you want to live”. The Hospital Club is expanding to LA and is expected to be open April '18.
As Rob knows, now more than ever, brands are used as a marker of social identity. Creative hospitality is playing a major role on helping brands strengthen place in today's bustling market.
It seems that there’s many ways to stand out in hospitality, but now fashion and style have arrived at the party, things will never be the same.