This is a massive consideration for any company who wants a more professional look, whether you are a sole trader or large national or international company. Perhaps you need polo shirts bearing your company name, or maybe you're going for a more corporate look? Whatever the style of uniform, if it is easily recognisable as belonging to your company, it is a fantastic way of promoting it, whilst instilling your company's branding into the public conssiousness.
Branding plays a massive role in any business, and, if done properly, will give you the edge over your competitors. Consistent branding which runs through every aspect of your branding, from your website, paperwork, uniforms, vehicles and everything in between will make you instantly recognisable to your customers and potential customers. Your brand is not only reflected in the name and logo on the uniform, but also on the colour itself. Think of two well known airline uniforms. Easyjet is associated with the colour orange, a colour consistently used throughout all aff unifoms. The same is true for Virgin and the colour red.
An obvious one we know but a consideration which is often overlooked. How many times have you been into a shop and not been able to identify who works there? Frustrating isn't it? Similarly, think about how you can stand out at trade shows and exhibitions. If you only have a limited time to make an impression, make it as easy as possible for people to identify you. It could be the difference in making a sale or not.
A study by Nelson and Bowen in 2000 (The Effect of Employee Uniforms on Employee Satisfaction) stated that 'uniforms also clarify service by giving the customers an idea of what type of service to expect'.