When staff know they are easily identifiable via their uniforms, they are more aware of their actions. This is of course an important consideration for all businesses, but particularly businesses where staff are often out and about without colleagues and managers watching over them. Certainly an important factor to bear in mind.
According to marketing professor Victoria Seitz, uniforms can result in employees becoming 'entwined' with their company, which ultimately leads to greater success for the company and increased employee loyalty. She also makes another very important point in that you can't just give you staff a uniform and think that's enough:
"You have to follow up with policies about how the uniform will be worn, such as requiring appropriate belts, shoes, socks, hairstyles and make-up. If your employees don't keep the unifom clean and pressed, or their posture is poor, or they're not making eye contact with the customers, then they'll be killing the opportunity to communicate credibly with the uniforms."
An important factor with any uniform is that it is smart and atractive. An ill-fitting, ugly uniform will certainly not invoke confidence in your staff. On the other hand, a well fitted, quality, stylish uniform can do wonders for your employees self esteem. Perhaps keeping your staff involved in the uniform decisions will ensure you end up with a more desirable, popular and stylish uniform which your staff will take ownership of, thus improving morale, confidence and performance.