Seven seconds is all it takes for a customer to form a first impression of your business, based on your staff attire and brand textiles. The Sawyer Business School has also reported that 73.5% of study respondents stated uniforms are more effective than TV advertising. No brand, especially one in service, can afford to get it wrong. That’s where ‘The Textile Touch’ comes in.
Written by Katie Young Gerald, founder of Bespoke Textiles (well known for being the voice of style and supply for 5* brands including: Soho House, The Ivy Collection, The Ace Hotel, The Honourable Society of the Middle Temple, as well as royal households), this book is a must for any business building their high-end, luxury product range. ‘The Textile Touch’ demonstrates how to capture clients’ interest and retain happy and motivated staff with luxury, branded textiles, products and uniform design.
In ‘The Textile Touch’, Katie draws on over 25 years’ experience to give you the success formula for making your staff and brand textiles leave a powerful and lasting impression that puts your brand or business in a league of its own. She also highlights how important uniforms can be for a business and the positive impact it can have on its employees, if executed well. From a wide range of luxury textile products to heritage brand collections, Katie Young Gerald gives a clear, informed and concise explanation and a step by step guide to success. She even signed a few for her top clients and brands.
Read ‘The Textile Touch’ to:
- Learn how to translate your brand style into unique bespoke uniforms and collections that elevate your brand value.
- Discover the sourcing and product development secrets of luxury high-end fashion designers and brands.
- Follow a simple 6-step formula to give you the confidence to design and deliver your own unique brand products, uniforms or attire.
- Bring your brand to life with textile touch points that last.
Praise for ‘The Textile Touch’:
“Katie knows exactly how to enhance your brand with her company Bespoke Textiles.”
Helen David, Founder of English Eccentrics
“Katie has eloquently put together a clear model that reflects her business journey.”
Monica Or, Hospitality Consultant, Star Quality Hospitality Consultancy
From sourcing and designing to producing and delivering your product, ‘The Textile Touch’ will help you to develop sustainable, luxury uniforms and product ranges, with a special emphasis on style.
If you are interested in this service, please get in touch with us by emailing us at firstname.lastname@example.org