The Hospital Club aprons
Our client
The Hospital Club is a private members club perfect for people in the creative and media industries. The club’s ethos is for members to create, connect and collaborate. They are based in Covent Garden, London, and have also recently opened a new international site in Los Angeles.
The challenge
- As inspiring as the club is, their uniforms which were a simple and traditional shirt and apron were not in line with the stunning surroundings.
- They were buying off the shelf generic aprons to begin with which had someone else’s logo.
- Without their logo on the garments, the club were missing an opportunity to claim back tax.
Our process and solutions
They wanted to improve this by at least adding. their logo and offering staff with two options; a branded half apron or full apron. They wanted more of their brand identity added to the new aprons until they felt ready to do a full redesign of their uniforms. We worked with the club to help them select a new core colour for the aprons. We developed ties and two aprons options; a full bib (long) apron for restaurant staff and a half apron for bar staff.
We sampled two colour options, a dark red and a classic grey (inspired by the club’s core colours), before they decided on the classic grey option, with contrast colour herringbone ties on the half aprons, and with gum metal rivets on the pockets. It was subtle, but different and the new designs have been the foundation to their uniform; providing consistency for resupply and a standard to their look.
We were also adding the brand logo onto the apron; exploring different scales and placement options. The logo was added onto the corner of the front pocket on both aprons, clearly visible and identifiable.
A tax tab was also added onto the aprons, this is basically a own-brand garment tag, which allows you to claim your VAT back because the tax tab makes the item be considered as a business expense.
The outcome
- A more stylish look was created.
- The staff became more recognisable to members.
- The aprons were now unique to the club, with their branding integrated into the design.
- Two practical, functional and stylish apron styles were created.
