This week we got a chance to to speak to hospitality’s hidden hero, Rob Seals. The Operations Director of The Hospital Club, Covent Garden’s finest private members club, this industry icon has golden insights we had to share!
Rob says “chefs are the new designers”. And we couldn’t agree more! Hospitality, food and style are now more aligned than ever.
You may have noticed that our TV screens are filled with chefs, kitchens, baking… the list goes on. When you’re sitting on the sofa watching Hell’s Kitchen or MasterChef, you’re probably not thinking about how creativity and hospitality have been so ingeniously incorporated.
But just think about it, from the service to the uniform, decor to the plate presentation – every small detail creates the atmosphere for both staff and customers to experience.
High-end fashion brands are plating up a piece of the hospitality pie too. Armani have their own hotel now. Tommy Hilfiger has bought the Raleigh Hotel in Miami Beach, for which he is designing his very own hospitality brand! The Bulgari, which now has eight hotels worldwide, is but another indication that high quality fashion is strutting into the hospitality industry, compelling and inspiring transition for many fashion leaders.
As well as the blending of these two industries, Rob Seals has emphasised the importance of attracting the right people for you brand. In order to do so, “you must be your target” and, as he calls it, “deliver where you want to live.” The Hospital Club is expanding to LA and is expected to open in April 2018.
As Rob knows, now more than ever, brands are used as a marker of social identity. Creative hospitality is playing a major role in helping brands strengthen place in today’s bustling market.
It seems that there are many ways to stand out in hospitality, but now fashion and style have arrived at the party, things will never be the same.