Imagine you are dressing to impress; you are about to meet new faces for the first time, but you have to introduce yourself whilst wearing ill-fitting garments, how do you feel? Embarrassed, self-conscious and unconfident are just a few emotions that come to mind. Clothes should make us feel good, so why should staff uniform be any different?
Engage your staff with staff bespoke uniform
We have all experienced that feeling of being self-conscious in an outfit. Imagine having those feelings while trying deliver high quality customer service! If your staff are embarrassed to be seen in their uniform, there is a high chance they will be less inclined to make an effort at work and instead try to hide away from customers.
It is important to remember that your staff are your brand ambassadors, so making sure they feel valued and supported is key to keeping staff retention high. Focus groups are a wonderful way of getting your staff involved in the uniform design process. By including staff in the decision-making process, you are letting them know that you value their opinions which can build excitement and team morale.
Tailored to perfection
Getting the perfect fit is important if you want your uniform to look flattering on staff members and allow them to do their jobs effectively. A jacket is a great example; when well-designed and styled, a jacket adds authority and can elevate staff’s behaviour, however, when oversized with long sleeves it communicates inferiority and becomes impractical.
Watch Bespoke Textiles founder Katie Young Gerald with tailoring expert Julia Dee from the The Wardrobe Curator as they discuss how to fit a jacket correctly to flatter the body.
Engaged and motivated staff means happy customers, which in turn means more profit for your business. Well-designed uniforms give staff members a feeling of pride, which raises energy, that transfers to colleagues and clients; it can make them feel unique, even though they are wearing a uniform. Practical fit and a bespoke style have the power to sustain your brand identity and can help keep your treasured staff members with your company long term.
Start your bespoke uniform journey today!
Are you a confused or overwhelmed Operations, Procurement or HR Director who has uniform sourcing as part of your role? At Bespoke Textiles we work with you to make sure your brand’s uniform fits well, looks stylish and reflects your company ethos. Our expertise saves you both time and money and prevents mistakes through limited knowledge in the niche uniform and merchandise area.
We help connect the dots, spot the challenges of individuality and embrace it with our consultancy service. Book an appointment with our Creative Director, Katie Young Gerald, who will provide empowering insights and solutions you can apply to your existing supply, brand or team. Don’t delay – there are only a few days left to book at the new launch service price!
Buy Bespoke Textiles founder Katie Young Gerald’s #1 Amazon best-selling book ‘The Textile Touch’ for insights on how to bring your brand to life through the wonderful art of textiles.