The relevance of aligning your personal values with your business values enables you to be more value led for your customers, for your community and the suppliers that you work with. This therefore allows you to deliver outstanding value that has been consciously co-created.
A recent example – We had various different hospitality clients that needed to reorder their blankets at a similar time. As their orders trickled through, we managed to get the factory to weave the base cloth and we added on additional amounts to that one order. This allowed the product to be dyed, packed and shipped all at the same time in one load which saved time, money and waste on multiple deliveries.
Where are you being consciously creative?