What does your company uniform say about your business? Uniform plays an important role in communicating your brand to customers, so making sure that your uniform is successfully reflecting the desired impression of your company in a way that others admire, and trust is essential. It’s all about making your people look and feel great!
It only takes seven seconds to make a first impression, so it is essential to make it count.
Impressing with first impressions
Your company uniform is a vital marketing tool. Research conducted by the Sawyer Business School showed the importance of uniform, with over three quarters of respondents saying that uniforms were more effective than internet advertising.
When expertly planned and designed with a strong signature style, your bespoke uniform can elevate your brand’s perceived quality and become a defining, recognisable feature that customers know, like and trust. Think how impactful and powerful Virgin Atlantic is!
So why is it so important?
Remember that your staff are the first point of contact when it comes to customer interaction. Making sure they feel confident and comfortable in their uniform is imperative when creating a first impression that will not only make customers want to spend time and money with you, but keep your customers returning.
It is important to look at your uniform and assess not only its style performance but its practicality for all of the team. Unattractive and ill-fitting uniforms can result in low staff morale and self-esteem issues, whilst also affecting productivity; in turn this has a direct impact on staff interaction with your customers. Ask yourself: ‘Would I wear that?’. If you don’t love it and think you could be proud to wear it, then don’t expect your staff to.
Your staff are your brand ambassadors, you want them to sell your business to customers; so, it is important that they can feel empowered and confident in their appearance and can do their job with optimum efficiency. Quality uniform that is easy to care for, and attractive surroundings demonstrate to your employees that they are valuable members of staff and also shows customers you care.
Give your brand and staff identity
Walking into a shop or restaurant and not being able to identify a member of staff is frustrating and can be a quick way to lose business. Using textiles to add unique touches to your uniform will help your staff and business stand out to customers. Developing a unique and personal uniform look is an amazing way to set the tone of your brand and show customers you care and what your business is all about. Stylish fit-for-purpose uniform shows your customers that your business believes and delivers quality and in turn builds loyalty and trust which can give you a competitive edge over your competition.
I often laugh out loud when people tell me their worst uniform experience, because most people who have ever waitressed or worked in service have a crystal-clear picture of it 30 years later!
Start your uniform journey with our consultation service
Do you need a uniform review? Is your current uniform effecting staff performance, your retention and profits? If so, Bespoke Textiles are here to help. We advise on uniform design, sourcing and sustainable supply. Our consultancy service helps you identify and develop your brands signature style and core brand assets that will elevate your brand.
For information on our consultancy services email firstname.lastname@example.org or call 020 3302 7080 where one of expert team will be happy to help. Book by 7th June 2019 and get a full consultation for just £300!
Buy Bespoke Textiles founder Katie Young Gerald’s #1 Amazon best-selling book ‘The Textile Touch’ for insights on how to bring your brand to life through the wonderful art of textiles.