Luxury is being completely redefined. It’s not the opulent, inaccessible, at all cost kind of product or status lifestyle experience that it used to be were money was no impact and waste was no object but I feel there is now a turn towards being purpose driven. We need to be thinking about the impact we are having on the planet and people so that everything is joined up with sustainable action around people, product and the planet.
So for me my thoughts are to sum up luxury it would be:
1. Heritage to be proud of and maintained
2. Authentic Quality that is care
3. Longevity & Multi Use having & it be beautiful
One of my personal luxury items is a sewing box given to me by my grandmother when I was a child. It’s where I keep all my treasures and trims for a lifetime of inspiration and connection to my family.
I recently went to a panel talk on sustainability hosted by #The Women’s Chapter. The speakers were founder Michelle de Klerk and founder of #The Positive Luxury Company, Diana Verde Nieto. Also speaking at the event, Vanessa Jacobs #TheRestory Claire Cohen & Irene Forte of Rocco Forte Hotels #Browns Hotel.As part of her luxury movement, Diana has created ‘The Butterfly Mark”. The mark signifies luxury brands that are sustainable but makes it easier for people to buy with full transparency of products. Below is a video from the talk.